Let’s jump right in with this June 2019 income report! I’m super excited to share with you guys what’s been going on with me lately.
What’s Up With These Income Reports, Anyway?
Ever since my very first month in business (I made a whopping $87), I’ve been sharing my income and expenses for each month, in order to give other online entrepreneurs a good baseline of what a real business looks like during its start-up phase.
My goal with these posts is to give you guys a super realistic look into what type of income and expenses you can expect from being a “girl next door” type of online entrepreneur who isn’t making 6-7 figures each month (yet!).
Let’s do this!
June 2019 Income Report: An Overview
Statistically our worst month of the year in terms of revenue and profit/loss, June 2019 did not disappoint. Although, to be fair, most of the fault lies with me.
In preparation for the relaunch of my Systemize + Scale course, I spent quite a bit of money on Facebook ads. The most we’ve ever spent on ads! Although it was a huge expense this month, I’m okay with how it all turned out.
First of all, we were still able to make some profit for the business (on top of paying ourselves), which is amazing. And secondly, I learned some valuable lessons about Facebook ads. Although I somewhat know what I am doing, I am still learning about them and, when it comes to ads, it’s really hard to learn and gain experience without spending money.
Overall, I really look at this experience almost as an investment. I learned so much that will be valuable for me in the future, as I get better and better with running ads (and maybe can even start offering ads as a service to my clients, which I don’t really do right now).
So although it was a rough month in terms of how the numbers look on paper, it actually could’ve gone a lot worse and I’m feeling really good about how the launch went and how much experience I gained with running my own Facebook ads.
A Few Highlights:
- Re-launched Systemize + Scale — This pretty much took up my entire focus throughout June, so it’s the only highlight I have! But it was pretty awesome and so much fun. Launching is exhausting, but I actually really enjoy doing it.
Business Goal Setting
My Goals For June 2019: Success or Failure?
- Launch Systemize + Scale for the second time and have an equal or better result than the previous launch. — SUCCESS! I set a goal for how much revenue I wanted to make from this launch and I exceeded it!
My Goals for July 2019 — Let’s Do This!
- Work on my Pinterest package funnel.
- Get more systemized with my newsletters.
- Switch to GSuite.
- Hire a new general copywriter.
June 2019 Expenses
- Ads & Marketing = $4,590.61
- Team Member Payments = $6,901.57
- Books & Courses = $287.00
- Transaction Fees = $560.10
- Referral Payouts = $43.70
- Office Supplies = $137.06
- Teachable* = $39.00
- Active Campaign* = $70.00
- PennyPipe = $9.95
- RecurPost* = $10.70
- Adobe Creative Cloud = $22.46
- ClickFunnels* = $297.00
- Buffer = $10.00
- Quickbooks* = $21.40
- Zapier = $50.00
- ManyChat = $10.00
- DeadlineFunnel* = $67.00
- Deposit Photos* = $29.00
- Stock Gallery = $19.00
- Postage = $9.08
- Temi = $24.30
- Rev = $220.00
- Templana = $10.00
- Kapwing Pro = $20.00
- Later* = $54.00
Total Expenses = $13,629.59
June 2019 Income Report
- Interest Earned = $2.38
- Affiliate Income = $190.31
- Passive Income Products + Coaching = $2,152.00
- Done-for-You Social Media Packages = $7,396.00
- Hourly Client Work = $8,938.00
Total Income = $18,486.00
Total Net Profit = $4,856.41
June 2019 Income Report: All the Stats & Analytics!
Number of blog posts = 3
- Monthly blog page views = 17,243
- Email list subscribers = 7,092
- Facebook page followers = 1,345
- Grow Like Woah group members = 2,531
- Instagram followers = 9,742
- Twitter followers = 6,477
- Pinterest followers = 20,693
- YouTube subscribers =153
Final Notes on My June 2019 Income Report:
Honestly, although our expenses were insane this past month, I’m really pleased that we were still able to turn a decent profit. It’s kind of cool that I can spend A LOT of money on Facebook ads…and still be able to buy food. My business is supporting me, even when I do crazy things like spend thousands of dollars learning how to do Facebook ads.
But, hey — I can guarantee you that next time I launch, I will be better at Facebook ads and spend even less. And if I continue to exceed my revenue goals, eventually things are going to start turning a huge profit.
At the end of the day, providing services to my clients is what I love to do, and it’s the bread and butter of my business. I want to teach because I enjoy it and because I have a lot to share with my audience that I think would immensely help them. And eventually maybe it will be a more significant part of my revenue. But right now, I’m happy just having the experience of launching and teaching and having these programs that help people, and money has become a lot more secondary of a goal with those offers.