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How to Get Traffic to Your Website With Pinterest

One of the eternal questions that I see a lot of beginner (and even advanced!) business owners asking is how to get traffic to your website??

A website is something that every business needs. But, unfortunately, this is not a “if you build it, they will come” type of situation.

When trying to get this elusive traffic, a lot of us turn to social media to solve the problem. You know that your customers and clients are out there. And it’s a pretty safe bet that they’re on social media. So this seems like the obvious place to start!

The problem is that not all social media platforms are actually built to send you traffic. Sure, you can find potential clients on social media…but how do you get them to actually convert?

The answer to your question is *drum roll, please* Pinterest!

I’ve been in the game a while. And I can definitively say that — hands down — the best social media platform to use if you want to drive traffic to your website is Pinterest.

Unlike other social media platforms, Pinterest is specifically built for sending people to your website.

And the best part is that it’s possible to take advantage of this without spending any money on paid advertising. Yup, Pinterest has tons of qualified traffic that it can send to you organically and for free!

I mean, really, it can’t get better than this.

But the problem is figuring out exactly how to get traffic to your website with Pinterest, right? Lucky for you, I’m unraveling the mystery right in this post, so keep reading!

How to Get Traffic to Your Website with Pinterest | Miranda Nahmias & Co. — Systematic Marketing for Female Service Providers

How to Get Traffic to Your Website with Pinterest | Miranda Nahmias & Co. — Systematic Marketing for Female Service Providers

How to Get Traffic to Your Website With Pinterest

I’ve found that the best way to do this is to reverse-engineer the situation.

A lot of people jump into Pinterest without putting any thought or strategy behind what they’re doing. And then they are disappointed when they don’t results.

But as long as you follow this simple systematic marketing method of reverse-engineering your Pinterest strategy, you will not end up in that boat!

Create an Offer that People on Pinterest Want to Buy

Before you even touch Pinterest with a 10-foot pole, you need to make sure that your goal is actually realistic and achievable. Pinterest is ah-mazing if you want to figure out how to get traffic to your website and convert those visitors into sales. But it’s not going to work if you don’t have the right offer!

When it comes to Pinterest, unlike other social media platforms, it’s predominantly made up of a female audience. Over the years, Pinterest has tried desperately to start appealing to a larger male audience, and it’s somewhat worked. But it’s still ~80% female, so you have to keep that in mind. If your offer doesn’t appeal to females, your Pinterest marketing isn’t going to be successful.

It also has to appeal to women of a certain age. The majority of users on Pinterest are between 18–50 years old.

You can learn a whole bunch more about the demographics of Pinterest in this article, which has some super interesting stats. Like the fact that Pinterest users tend to be pretty affluent, and 50% of users are from the United States. This may not seem surprising, but it’s significant when you compare it to the fact that 80% of Instagram users are NOT from the US.

Have a Conversion-Focused Website

This is another huge mistake that I constantly see people making when they try to market their businesses on Pinterest. Yes, you want to know how to get traffic to your website…but what about once the traffic gets there. What’s their next step?

You can’t just expect to land people on your website and have them convert on their own! You need to have a plan.

Some people like to call this a “funnel,” but really that’s just a fancy word for the specific steps you want a lead to take once they land on your website.

So, for example, let’s say that you have a coaching business. You want to layout a path that you want your website visitors to take once they land on your website, that eventually ends up in them purchasing from you.

The strategy for that could be a whole other blog post (or a book!), so I don’t have time to go into detail on that today.

But let’s look at one great example, which is Kimberly Ann Jiminez, who recently wrote a blog post all about how to write the hook for your sales page copy.

On this page, she does a few key things that are helping viewers to convert.

  • She has a lead magnet opt-in in her sidebar. This will help capture viewers into her email list, where she can then sell something to them.
  • She gives away valuable content for free. This blog post is bangin’ and she includes access to a Hook Template completely for free (not even a lead capture attached!)
  • The post ends with a direct sales push. She pitches a paid product, her Business Lounge at the end. This is great because it’s a relevant offer that includes a course which goes into more detail on what she is talking about in the post.
  • There’s a chat bot working to get feedback (and email addresses) from viewers. She’s using Drift on her website to get her audience to engage with her directly. This is a great way to spark sales conversations!

Create High-Quality + Relevant Content

While Pinterest is a super great tool if you want to learn how to get traffic to your website, it’s not just sending people randomly to your website…it’s all about sharing content.

Pinterest is basically like a search engine, similar to Google. Except you have to go on Pinterest and add your content into their database. Then, people will see it and hopefully click on it to check it out and land on your site.

The content that performs the best on Pinterest in terms of sending traffic is definitely blog posts.

pinterest-feed-blog-posts

When I log into Pinterest, my feed is always filled to the brim with interesting click-worthy blog posts that I’m constantly tempted to read.

And that’s exactly how your audience will feel, too! And your piece of content will be one of those things in their feed.

Share Your Content on Pinterest

Again, this is not “if you build it, they will come.” With Pinterest, you want to make sure that you’re manually adding all of your content onto the platform and sharing it by adding it to your boards!

Unlike a platform like Instagram, though, make sure that you don’t ONLY share your own content. This is actually a time when you WANT to repost other people’s stuff and it’s totally okay!

Only sharing your own content comes across as spammy on Pinterest, and you won’t get as much traction, so make sure to mix it up. I like to use the 80/20 rule — basically, 20% of the time I share my own content, and then 80% of the time, I share someone else’s content.

Spread the love!


I hope that I’ve pretty much convinced you throughout this post. If you want to know how to get traffic to your website, Pinterest is totally where it’s at!

The next step is developing a consistent daily posting routine. For myself and my clients, we typically do about 30-100 pins per day!

That may sound like a lot…but it’s what works!

If you want help getting started with Pinterest or don’t want to have it to manage it yourself, check out my super affordable Perfect Pinterest Package — a totally done-for-you service that gives you all the benefits of Pinterest without you having to lift a finger!

15 thoughts on “How to Get Traffic to Your Website With Pinterest”

    1. Miranda Nahmias

      Thanks so much for pinning, Becky!! The only bad thing I’ve heard about using BoardBooster exclusively is that some people notice that Pinterest isn’t as effective, because it’s not “supported” by them officially. I’ve heard rumors that say that Pinterest’s algorithm doesn’t like it if you are using BoardBooster and your pins will suffer a tiny bit. I’m not sure if I noticed that myself when I was using just BoardBooster? But I did notice a HUGE spike when I started combining the two (Pinterest DOES publicly support Tailwind).

  1. Nice strategy, Miranda. I’ve never heard of anyone doing this before. I’m focusing on mastering Instagram right now, but do plan on adding Pinterest once I feel pretty good about IG. So, I’ll keep these suggestions in mind. Thanks for sharing this!

    Joyfully,

    J of JoyfullyJ.co

    1. Miranda Nahmias

      You’re welcome, J! Thanks so much for the comment 🙂 Pinterest is definitely my favorite social media platform, but Instagram is awesome, too! My friend Diana has lots of helpful posts on IG >> http://www.thecoffeedate.com

  2. Really helpful. Though the question I always have, which I don’t usually see addressed, is how many pins do you need to have before you start employing something like boardbooster? And how many need to be your own?

    1. Hey Linda, it’s more about how many pins you have on each board… so if you want to take advantage of any of these strategies, it pays to have at least 50-100 pins on a board. You want one board to be all of your own pins and then the rest of your boards should be based on your niche and include a mixture of your pins plus others. If you’re utilising group boards, generally the rule of thumb is for every pin of your own that you pin to their boards, you should pin 2-3 of someone else’s. I typically keep a board secret until it has at least 50 pins on it, which isn’t hard to achieve if you’re using Boardbooster or Tailwind 🙂

    2. Miranda Nahmias

      Hi Linda! I started using BoardBooster pretty soon on after I started my blog (within a few weeks). I probably only had a few hundred pins. I think that, regardless of whether your account is new or old, you should be striving to pin about the same amount per day (30-60 pins). Having a tool that helps you do that can be helpful at any stage of the game! It saves the same amount of time either way 🙂 But I would say that I don’t really consider a Pinterest account to be a very active one unless there are at least 50 pins per board, and at least 10 boards total.

  3. I haven’t used Tailwind yet, but I do use Boardbooster and love it, particularly the scheduling and looping features, really powerful for managing group board pinning. I’ve used the other paid features as well, specifically the Pin Doctor, to clean up older pins that might have broken links, it’s very cost effective, they charge you 1 penny per pin… I do this once every three months, costs about $30 to clean things up, worth it in my opinion 🙂

    1. Miranda Nahmias

      I’ve always wanted to try out the Pin Doctor! Glad to know that you think it’s worth it 🙂 Thanks for the comment, Lise!

    1. Miranda Nahmias

      Definitely!! I love being able to automate stuff like that and then watch my page views grow!

  4. Hey Miranda, Thanks for sharing these strategies. I just signed up for Tailwind and I want to be sure that I understand this. When I schedule a pin to pin on 5 boards, it seems to take up 5 time-slots. So when you say that you are pinning 60 times a day, is that perhaps 10 individual pins over 60 time-slots/boards?

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