Over the past few years, I’ve helped thousands of female service-based business owners get more clients for their businesses. But you always want more! In this post, I’m going to list out my 5 best tips so that you can get clients NOW for your business.
Back when I first started my business, I had one epic weekend where I literally booked 9 clients for myself in just 2 days. Madness!
It actually went by in kind of a blur. It wasn’t until I stopped for a second that I realized I had actually sealed the deal on nine new projects. Now, not all of these were huge projects, but NINE? Years later, I’m still kind of impressed with myself 😂
It was a big turning point in my career, and it happened so early on!
Looking back, I realize now that I was doing a few things successfully that allowed me to book so many new jobs in just one weekend. Today I’m sharing these 5 money-making strategies, all of which (when done together) can lead to a huge payout for you!
If you’re ready to learn how to get clients now, keep reading!
Be consistently present.
If you aren’t consistently creating content, sending out newsletters, and being present on social media — potential clients will forget all about you. When they don’t see you, they don’t know to buy from you.
If you want to make it as a successful entrepreneur, you need to constantly be on the minds of your potential clients. Show up in their Twitter feed, pop up on their Pinterest, and be available on Facebook. Post at least one photo a day on Instagram. You need to be seen.
Remember that some of your audience members only follow you on certain social media channels and not all of them. So you need to try your best to be as present in as many places as is realistically possible.
Make your life easier with social media schedulers, so that you can be virtually everywhere all at once. My favorites are Later, Tailwind, and SmarterQueue.
Related: How to Create an Awesome + Super Easy Content Marketing Plan
Remind your audience of your products and services
It’s normal to think that all of your followers know exactly who you are and exactly what you do. You’re constantly talking about it, right?
Wrong.
The truth is that you are not the center of your audience’s universe, and it’s quite possible that they won’t remember all of the products and services you offer.
Keep reminding your followers of all your great products and services. Run a sale, host a giveaway, or simply mention one of your offerings in a social media update.
There have been many times when one of my audience members says, “Oh, you do that?!” Umm YEAH, I DO! Let’s chat.
I just booked a new client earlier today because they saw something in my email signature. You never know what’s going to trigger people to purchase (sometimes it’s the weirdest stuff!). So always be putting yourself out there and letting people know exactly how you can help them.
Use Facebook Groups
I cannot say this enough: Facebook groups are where it’s at!
If you run a service-based business (especially if you’re B2B) and you’re not using Facebook groups to get clients, you are SERIOUSLY missing out! 80% of my clients come through Facebook groups, and they also send a lot of traffic to my blog.
Related: How to Get Clients from Facebook Without Being Sleazy
Have a close group of Biz Besties.
I am a part of a mastermind group with other like-minded entrepreneurs, and a lot of my business has come from these ladies — either from them directly hiring me, or because they recommended me to someone else.
If you really want to book clients now, ask your biz besties if they need any help in your area of expertise, or if they know anyone else who might be looking to hire someone like you. Ask your biz besties to spread the word about a product sale, or encourage them to re-pin one of your promotional pins on Pinterest.
As long as you give just as much as you take, it’s perfectly okay to ask your biz besties to give you a hand!
Follow up with past clients.
Have you ever worked with a really great client? Send them an email and see how they’re doing since you last worked together! Remind your previous clients of your services and reconnect with those people who already know how great you are.
A lot of my clients are either repeat customers or referrals from past happy clients. Go above and beyond when you are working with clients and they will be dying to help you get more business.
Even if they don’t need you at the moment, it still helps to check in on clients every now and again. You want to make sure that they always ask you for products and services before anyone else, and that they recommend you to all their friends, even if it’s been a while since you last worked together. That’s how to book clients consistently!
