Let’s jump right in with this December 2018 income report! I’m super excited to share with you guys what’s been going on with me lately.
What’s Up With These Income Reports, Anyway?
Ever since my very first month in business (I made a whopping $87), I’ve been sharing my income and expenses for each month, in order to give other online entrepreneurs a good baseline of what a real business looks like during its start-up phase.
My goal with these posts is to give you guys a super realistic look into what type of income and expenses you can expect from being a “girl next door” type of online entrepreneur who isn’t making 6-7 figures each month (yet!).
Let’s do this!
December 2018 Income Report: An Overview
I’m not gonna lie, I was really hoping to have my very first $20k month this month, but it just didn’t happen.
December is always one of the busiest months of the year for me, so I knew I had a bunch of client income coming in. Plus I was doing my very first live launch of my Systemize + Scale course. So I was hoping that this month was going to be a doozy.
To be fair, it was still pretty darn good! $17,000 is really close to $20k. But it’s still not exactly where I wanted to be.
A Few Highlights:
- Launched Systemize + Scale! — I took on my first-ever live launch of my new Systemize + Scale program. It was so fun but also really stressful at the same time. Despite a few hiccups, it went pretty well!
- Took an actual holiday break — Last year, my husband and I tried to take a good chunk of time off for the holidays, but it didn’t go very well and we ended up still doing a lot of work. This year, it was non-negotiable. Amy Porterfield could’ve emailed and I still would’ve been like “Nope, it’s the holidays.” It was glorious! It was the longest and most real break that I’ve ever taken since starting my business, and it was literally the best thing ever. It left me super refreshed and ready to start the new year off with a bang. We’re definitely doing this every year now!
Business Goal Setting
My Goals for January 2019 — Let’s Do This!
- Do a push for selling my Pinterest package before we raise the price
- Start revamping copy + design of new Pinterest package sales page
- Prepare and schedule 5 newsletters + 7 blog posts
- Add 8 new things to my Systemize + Scale program
- Make $6,000 from social media packages
December 2018 Expenses
- Ads & Marketing = $1,606.07
- Team Member Payments = $6,772.41
- Books & Courses = $244.00
- Transaction Fees = $549.11
- Referral Payouts = $49.30
- Teachable* = $39.00
- Active Campaign* = $70.00
- PennyPipe = $9.95
- RecurPost* = $10.70
- Adobe Creative Cloud = $21.39
- ClickFunnels* = $297.00
- Buffer = $10.00
- Quickbooks* = $21.40
- Zapier = $60.33
- ManyChat = $10.00
- Wisestamp* = $72.00
- Planoly* = $99.00
- Deposit Photos* = $29.00
- Turquoise & Palm Stock Photos = $19.00
- Website Expenses = $102.99
- Client & Team Gifts = 889.34
- Page Expiration Robot = $97.00
- WebinarJam = $1.00
- EverWebinar = $1.00
- DeadlineFunnel = $37.00
- BeLive = $15.00
Total Expenses = $11,060.99
December 2018 Income Report
- Interest Earned = $0.81
- Affiliate Income = $150.09
- Passive Income Products + Coaching = $4,706.25
- Done-for-You Social Media Packages = $4,721.00
- Hourly Client Work = $7,435.10
Total Income = $16,956.95
Total Net Profit = $5,895.96
December 2018 Income Report: All the Stats & Analytics!
- Number of blog posts = 2
- Monthly blog page views = 7,672
- Email list subscribers = 7,166
- Facebook page followers = 1,145
- Grow Like Woah group members = 2,408
- Instagram followers = 11.6k
- Twitter followers = 6,621
- Pinterest followers = 13,779
- YouTube subscribers = 121
Final Notes on My December 2018 Income Report:
I think that, especially considering how busy I was and that we took a decent chunk of time off for the holidays, that $17,000 is not too shabby. I’m a little bummed that I didn’t hit my original goal, but we came close and we made our minimum required profit…so overall, it’s not that big of a deal.
I need to switch my focus and start preparing for 2019. If I want to hit my goal of $300,000, I’m really going to have to get my shiz together and put my head in the game.
Putting plans together for the new year is fun, and I’m excited to figure out how I’m going to achieve this big crazy goal of mine.