I love systematic marketing + client acquisition.
Congratulations! You have a new service that you’re excited to share with the world. You want to help people, and you have a clear idea of how you want to help them. (If that’s not you, check out 9 Good Business Types You Need to Consider Starting). This blog post will walk you through six …
I am a BIG believer in over-delivery. I want to give my clients as much value as possible, even before they sign a contract with me. This has become a signature feature of my business and my brand. However, it can lead to being taken advantage of. The million dollar (or $50? $500? $5,000?) question …
How to Stop Being Taken Advantage of by Your Prospective Clients Read More »
We’ve all been there. We’ve all had a nightmare client that we are desperate to get rid of, but something makes us keep working with them. Whether it’s a fear of not having enough money, or just not being a fan of confrontation, we can’t seem to let them go. We’re left wondering how to …
How to Fire a Client Without Feeling Like a Jerk Read More »
Hands down, one of the most common types of questions I get asked by my systematic marketing students is about pricing strategies. “How much should my rates be?” “Should I raise my rates?” “How should I price this package?” You’ve probably asked yourself some of these questions before, right? It’s something that we all have …
How to Use Effective Pricing Strategies in Your Business Read More »
It’s 4:55 PM on a Friday, and one of your clients has decided to email you with an emergency update. You’ve followed up with her several times this week, and she has finally responded with the necessary information. The question is, do you complete the update even though your office closes at 5? Setting boundaries …
How You Need to be Setting Boundaries with Your Clients Read More »
Nailing client communication is probably the MOST important thing a service-based business owner can do for their business. Effective communication between you and your clients leads to a multitude of good things, including better client retention, more referrals and a lot less stress. Many business owners struggle with client communication often not knowing what to …
3 Effective Communication Secrets That Make Clients Happy Read More »
Let’s talk about how to stalk your prey…oops, I mean prospective clients. There is a strategy to identifying, locating, and reaching out to your prospective clients. How to Research Prospective Clients for Your Business First, you need to identify who your target market is and more specifically, who your ideal clients are. Determining who your …
How to Research Prospective Clients for Your Business Read More »
One super important, but often overlooked, part of client attraction is learning how to speak the language of your potential clients. Using your client communication skills will go so far when you’re trying to make a connection with people in that market. Being intentional with the language that you use when speaking with your potential …
How to Boost Your Potential Client Communication Skills Read More »
For service providers just getting started with their online business, it can feel daunting to secure those first few clients. Many new service providers actually choose to work for free! (Obviously, it’s a lot easier to find work if you’re willing to do it for free!) But a lot of experienced freelancers claim that you …
Marketing has evolved. It’s no longer about what you make but the lifestyle and experience you promise. By positioning yourself with strategic brand identity and messaging, you can attract the unicorn clients that you’re dying to work with. I know this from personal experience. At the beginning of launching my business, I had no clients …
How To Book More Clients With Clear Brand Identity Read More »