I love systematic marketing + client acquisition.
I am all about automating systems to make my biz more efficient and productive. One of the best ways to do that is with an effective client-attracting lead magnet that introduces people to your biz. By creating a lead magnet, you present yourself as an expert that can help solve problems. This is one of …
Client acquisition has been a huge part of my quick success as a service provider. I get so many questions about how to get clients from other women who are looking to launch an online business. So I figured that I would write a post detailing exactly how I make a good impression for my …
Over the past few years, I’ve helped thousands of female service-based business owners get more clients for their businesses. But you always want more! In this post, I’m going to list out my 5 best tips so that you can get clients NOW for your business. Back when I first started my business, I had …
As a long-time freelance writer, I’ve done it all… almost. And as I’ve grown my business beyond the bounds of client work and into digital marketing, both for clients and for my own infoproducts and services, I’ve learned a thing or two about how to write great copy — its many forms, and its many …
In the world of digital marketing and online service providers, social media is one of the biggest types of services that you can offer. If you can write, design, run ads, or have other talents…odds are that you can probably offer social media services doing it. And social media analysis is a big part of …
How to Complete a Social Media Analysis for Your Clients Read More »
Congratulations! You have a new service that you’re excited to share with the world. You want to help people, and you have a clear idea of how you want to help them. (If that’s not you, check out 9 Good Business Types You Need to Consider Starting). This blog post will walk you through six …
I am a BIG believer in over-delivery. I want to give my clients as much value as possible, even before they sign a contract with me. This has become a signature feature of my business and my brand. However, it can lead to being taken advantage of. The million dollar (or $50? $500? $5,000?) question …
How to Stop Being Taken Advantage of by Your Prospective Clients Read More »
We’ve all been there. We’ve all had a nightmare client that we are desperate to get rid of, but something makes us keep working with them. Whether it’s a fear of not having enough money, or just not being a fan of confrontation, we can’t seem to let them go. We’re left wondering how to …
How to Fire a Client Without Feeling Like a Jerk Read More »
Hands down, one of the most common types of questions I get asked by my systematic marketing students is about pricing strategies. “How much should my rates be?” “Should I raise my rates?” “How should I price this package?” You’ve probably asked yourself some of these questions before, right? It’s something that we all have …
How to Use Effective Pricing Strategies in Your Business Read More »
It’s 4:55 PM on a Friday, and one of your clients has decided to email you with an emergency update. You’ve followed up with her several times this week, and she has finally responded with the necessary information. The question is, do you complete the update even though your office closes at 5? Setting boundaries …
How You Need to be Setting Boundaries with Your Clients Read More »