I love systematic marketing + client acquisition.
Over the past few years, I’ve helped thousands of female service-based business owners get more clients for their businesses. But you always want more! In this post, I’m going to list out my 5 best tips so that you can get clients NOW for your business. Back when I first started my business, I had …
As a long-time freelance writer, I’ve done it all… almost. And as I’ve grown my business beyond the bounds of client work and into digital marketing, both for clients and for my own infoproducts and services, I’ve learned a thing or two about how to write great copy — its many forms, and its many …
In the world of digital marketing and online service providers, social media is one of the biggest types of services that you can offer. If you can write, design, run ads, or have other talents…odds are that you can probably offer social media services doing it. And social media analysis is a big part of …
How to Complete a Social Media Analysis for Your Clients Read More »
Congratulations! You have a new service that you’re excited to share with the world. You want to help people, and you have a clear idea of how you want to help them. (If that’s not you, check out 9 Good Business Types You Need to Consider Starting). This blog post will walk you through six …
I am a BIG believer in over-delivery. I want to give my clients as much value as possible, even before they sign a contract with me. This has become a signature feature of my business and my brand. However, it can lead to being taken advantage of. The million dollar (or $50? $500? $5,000?) question …
How to Stop Being Taken Advantage of by Your Prospective Clients Read More »
We’ve all been there. We’ve all had a nightmare client that we are desperate to get rid of, but something makes us keep working with them. Whether it’s a fear of not having enough money, or just not being a fan of confrontation, we can’t seem to let them go. We’re left wondering how to …
How to Fire a Client Without Feeling Like a Jerk Read More »
Hands down, one of the most common types of questions I get asked by my systematic marketing students is about pricing strategies. “How much should my rates be?” “Should I raise my rates?” “How should I price this package?” You’ve probably asked yourself some of these questions before, right? It’s something that we all have …
How to Use Effective Pricing Strategies in Your Business Read More »
It’s 4:55 PM on a Friday, and one of your clients has decided to email you with an emergency update. You’ve followed up with her several times this week, and she has finally responded with the necessary information. The question is, do you complete the update even though your office closes at 5? Setting boundaries …
How You Need to be Setting Boundaries with Your Clients Read More »
Nailing client communication is probably the MOST important thing a service-based business owner can do for their business. Effective communication between you and your clients leads to a multitude of good things, including better client retention, more referrals and a lot less stress. Many business owners struggle with client communication often not knowing what to …
3 Effective Communication Secrets That Make Clients Happy Read More »
Let’s talk about how to stalk your prey…oops, I mean prospective clients. There is a strategy to identifying, locating, and reaching out to your prospective clients. How to Research Prospective Clients for Your Business First, you need to identify who your target market is and more specifically, who your ideal clients are. Determining who your …
How to Research Prospective Clients for Your Business Read More »