I love systematic marketing + client acquisition.
Let’s talk about how to stalk your prey…oops, I mean prospective clients. There is a strategy to identifying, locating, and reaching out to your prospective clients. How to Research Prospective Clients for Your Business First, you need to identify who your target market is and more specifically, who your ideal clients are. Determining who your …
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One super important, but often overlooked, part of client attraction is learning how to speak the language of your potential clients. Using your client communication skills will go so far when you’re trying to make a connection with people in that market. Being intentional with the language that you use when speaking with your potential …
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For service providers just getting started with their online business, it can feel daunting to secure those first few clients. Many new service providers actually choose to work for free! (Obviously, it’s a lot easier to find work if you’re willing to do it for free!) But a lot of experienced freelancers claim that you …
Marketing has evolved. It’s no longer about what you make but the lifestyle and experience you promise. By positioning yourself with strategic brand identity and messaging, you can attract the unicorn clients that you’re dying to work with. I know this from personal experience. At the beginning of launching my business, I had no clients …
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One of the questions I get most from my students who are just starting out in online business is how to get jobs that require no experience. If you are curious about this same thing, chances are you’re either looking to gain brand-new skills and market those online, or you want to figure out how …
Facebook has always been my favorite place to get new clients. But that certainly doesn’t mean it’s the only place! There are tons of different ways you can score clients. The trick is to try stuff and see what works for you! If Instagram is already your favorite social media platform, it’s kind of a …
There is a HUGE misconception when it comes to marketing for your online business and how to increase your leads. Running an online business is wonderful. It means that you get to work with people all over the place. Different parts of the state, the country, even the world. Hello, timezone problems!?! Anyway, the beauty …
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One often overlooked aspect of being a small business owner is how to take time off from work. This is an important topic to discuss (and for you to think about), because sooner or later you are probably going to want to take a vacation or a break. Maybe you’ll want to take time off from work …
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Cold emailing. If you’ve ever had trouble getting clients for your service-based business, you’ve probably heard of the term “cold email.” But what is it? Why is it called cold? And is it actually a good way to get clients? The Best Way to Cold Email Prospective Clients Okay, So What the Heck is a …
One of the things that I often get questions about from my clients and students is how to attract high-end clients. They have trouble finding those clients, figuring out who is a high-end client, and then how to actually book them. It’s easy to feel like high-end clients are unicorns, and that actually scoring one …
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