I love systematic marketing + client acquisition.
Everyone loves a good story. It could be a novel, a favorite show, or just a friend telling you what they did last weekend. Stories can stir our imaginations, evoking emotions to make us laugh or cry. Because stories are so powerful, brand storytelling is very useful for online businesses who want to engage their …
Something that my students struggle with a lot is pricing strategy. How to price themselves, how to package their services, how to price in the way that makes people want to buy them, how not to price too low, how not to price too high… The whole pricing thing is seemingly a huge mystery. A …
My Controversial Opinion on Your Pricing Strategy Advice Read More »
Every marketer is aware of the pain of struggling to come up with content ideas for their next blog post, social media post, email or article. And where there are plenty of content ideas resources available across the web, I would like to reveal one that does not get much attention. It is a simple …
One super important, but often overlooked, part of client attraction is learning how to speak the language of your potential clients. Using your client communication skills will go so far when you’re trying to make a connection with people in that market. Being intentional with the language that you use when speaking with your potential …
How to Boost Your Potential Client Communication Skills Read More »
Let’s jump right in with this July 2018 income report! I’m super excited to share with you guys what’s been going on with me lately. What’s Up With These Income Reports, Anyway? Ever since my very first month in business (I made a whopping $87), I’ve been sharing my income and expenses for each month, …
My July 2018 Income Report: An Unexpected Bright Side Read More »
For service providers just getting started with their online business, it can feel daunting to secure those first few clients. Many new service providers actually choose to work for free! (Obviously, it’s a lot easier to find work if you’re willing to do it for free!) But a lot of experienced freelancers claim that you …
When I first started my business in 2015, I had no idea that I would be offering so many services! I actually originally thought that I wanted to be a graphic designer, but then started to do virtual assistant and marketing work, and fell in love with that instead! On my journey from confused side …
9 Good Business Types You Need to Consider Starting Read More »
Let’s jump right in with this June 2018 income report! I’m super excited to share with you guys what’s been going on with me lately. What’s Up With These Income Reports, Anyway? Ever since my very first month in business (I made a whopping $87), I’ve been sharing my income and expenses for each month, …
My June 2018 Income Report: Better Than Expected Read More »
Marketing has evolved. It’s no longer about what you make but the lifestyle and experience you promise. By positioning yourself with strategic brand identity and messaging, you can attract the unicorn clients that you’re dying to work with. I know this from personal experience. At the beginning of launching my business, I had no clients …
How To Book More Clients With Clear Brand Identity Read More »
Today I want to talk about what it takes to launch a new business online. Back in 2015, I pulled off my own launch of my brand new business in just 30 days. Now, 30 days may seem like a lot to you. But trust me, you’ll need that time to get everything set up …