Something I’ve noticed is that service providers tend to focus more on marketing than on content creation and planning. This isn’t a bad thing… but the importance of systemizing your 2017 blog content creation is highly underrated.
When you’re thinking about planning out your 2017 blog content creation, imagine it in terms of a big funnel. That funnel’s ultimate goal being to convert brand-new blog readers into paying customers over a period of time. Depending on your price range, that period of time can vary. But regardless of your funnel’s length, your blog content plays a big part in it.
Your blog content does a lot of things for you as a service provider:
- Allows you to share your expertise and knowledge
- Positions you as a leader in your niche
- Educates your audience on what you do and who you are
- Allows you to separate out potential clients from people who will never purchase from you
- Encourages potential clients to sign up for your email list
What you write on your website is also one of the very first touch points that you will have with most of your potential clients.
The first thing that most people do when they stumble across someone new online is read one of their recent blog posts! Don’t you want that blog post to be something that blows them away?
Not only could what you write about super impress them…if you plan out your 2017 blog content creation the right way, it could also help you do the job of ushering that new audience member onto your email list, where you can then nurture them into a purchase.
Alright, I think I’ve talked enough about why your 2017 blog content creation should be at the forefront of your mind. So now let’s go ahead and talk about how to actually do it.
How to Systemize Your 2017 Blog Content Creation
Come Up With a Goal for 2017
The very first thing you need to do is start at the beginning: what is your big, ultimate business goal for 2017? I don’t know about you, but for me, I have a certain dollar amount in mind that I’d love to hit before we get to 2018. Or maybe you’d love to transition from working full-time to working from home. Or maybe it’s a particular number of clients you want to work with.
Regardless of what that big awesome goal is, you need to know what you’re aiming for in order to start planning out all the little details.
So now that you have that big goal in mind, it’s time to start mapping out how you are going to get there. Personally, I found Megan Minns’ planning spreadsheets super helpful. They allowed me to easily see my annual, quarterly, and monthly goals laid out at a glance, and it become so much more obvious what I would need to do in order to make my goal amount of money in 2017.
Break Down Your Big Goal into 4 Smaller Goals
Once you have your big ultimate goal for 2017 figured out, try and visualize how you can break that down into 4 steps, or smaller goals. So, for example, if you want to make $100,000 in 2017, it’s easy to see that each quarter it should be your goal to make $25,000.
But now let’s get a bit more specific. Alright, you want to make $25,000 each quarter. What does that actually look like? What products and services are you planning to sell in order to bring in that huge chunk of change every three months?
At this point, you should probably have an idea of what specific services and products you will be offering throughout 2017, and have an idea of which months will include which launches or big promotional pushes. Sometimes it can be helpful to literally draw this all out on a piece of paper.
Mapping Out Your Launch Plan
So go ahead and write down all of your current products and services that you have available. Next to that, write out what new products and services you hope to launch in 2017. Ideally, you will need to focus a full 3 months on each new launch. Because of that, make sure you’re not planning to create/relaunch more than 4 new things in one year.
Now when you look at your yearly plan, you should have one big focus or launch for each quarter. But some business owners just offer one service! For example, if you are a brand designer, you might just have one service or package for sale in 2017. It’s totally okay for you to just focus on that for all four quarters!
One tip for that is to make sure you’re not splitting it out evenly if you are in growth mode.
For example, if your goal is to sell 40 packages in 2017, don’t make your quarterly goals to sell 10 packages each. Shoot for 6 packages in the first quarter, 8 packages in the second, 12 packages in the third, and 14 packages in the fourth. This is more realistic, and mimics what a growth-focused year of business should look like.
If you’ve been in business for 5+ years, your sales might be starting to even out, and at that point, it would be more realistic to set an equal goal for each quarter.
Come Up With Your 2017 Blog Content Creation Plan
Now that you’ve mapped out where you see your year heading, and you know what you will be promoting during each quarter, it’s time to map out your 2017 blog content creation.
This is the fun part!
Now that you know you’re launching or promoting X in the first quarter, let’s figure out what types of content you’ll produce during that time. Pretty much all of your content should somehow relate to whatever you are trying to sell during that quarter.
For example, if you are trying to sell a branding package, your content might look like this…
Quarter #1 Blog Post Content:
- What is Branding?
- The Importance of Branding & Why You Need It
- The Elements of Branding
- How to Choose the Perfect Brand Designer
- How to Brand Your Social Media Channels
- Why Hiring a Branding Professional is Worth the Money
- A Branding Case Study
- Why Branded Photography is the Best Thing Since Sliced Bread
- Behind-the-Scenes of a Brand Designer’s Day
- Why Instagram is Your Most Important Branding Tool
- How Having Good Branding Gets You More Clients
- What to Expect From Your Brand Design Package
And just like that, you have all of your blog posts planned out for the whole quarter! Once that launch is over, transition into the next subject of content. That content should relate to what you’re selling in the second quarter of 2017.
While you’re planning all of this out, you’ll probably want to consider other types of content you’ll need to create. That could include social media posts, email sequences/newsletters, etc. Create a complimentary list of all of those ingredients next to your blog post list.
Now you’ll be able to batch out your 2017 blog content creation super easily!