Why I Waited 30 Days To Launch My Blog

Why I Waited 30 Days Before Launching My Blog

Before launching my blog Miranda Nahmias, way back in 2010, I started my very first blog, Biting Life, which featured lots of recipes and posts about living a healthy lifestyle. That blog lasted for three years and was sort of successful (Chobani sponsored a giveaway on my blog once), although never became a source of income for me.

My second blog, Tempest Books, mostly featuring Young Adult book reviews and book-related discussion posts, went much better and I was pretty well known inside my niche. But, again, I hadn’t able to monetize it, and ultimately ended up quitting after one year because I was putting tons of work into it without getting much of any compensation back.


Miranda Nahmias
is my third blog — and, this time, I was hell-bent upon setting myself up for success.

Unlike before, I had a plan. And sticking to that plan is what allowed me to enter into this niche with such a bang.

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The 5-Step Plan for a Super Awesome Blog Launch!

Step 1: Choosing a Niche and a Name

The only thing that I knew upon starting Miranda Nahmias was that I wanted it to be a blog that would make me money and allow me to work from home full-time (along with my freelance graphic design).

Originally, my idea was to have an ultra-feminine lifestyle blog geared towards fashion, beauty, and home decor. Allowing myself to fit under the umbrella of “lifestyle” was really just a safety net. I knew that I’d struggled before with staying motivated and interested in one specific topic. A “lifestyle” blog would fix that. Right?

But as I got closer and closer to my launch date, it suddenly hit me (especially after a very intense consultation session with Diana from The Coffee Date) that maybe I should listen to the little voice inside me that was being drawn towards the niche of entrepreneurs, blogging advice, and graphic design instead.

I’d always planned to run my graphic design business alongside my blog, so ultimately deciding to go with the design- and blogging-focused niche was actually kind of a no-brainer! So some important advice from me is: don’t be afraid to re-brand or change your niche. That was a huge decision for me, but I’m so happy with how everything turned out. Listening to your gut is really important as an entrepreneur.

Although it wouldn’t have been the end of the world to have had this revelation later, I am really glad that I figured things out before my launch date, and was able to re-brand without many people noticing or caring! Just another great reason why building a pre-launch plan into your schedule is so helpful.

Ultimately, I did still end up going with just my name as the title of my blog. No, it’s not the catchiest of names, I realize that. But I wanted to leave it a bit open, and give myself room to change and grow in the future.

Step 2: The Technical Stuff

After I picked my brand name, I quickly signed up with Bluehost hosting, bought myself a domain name, and set up my WordPress site.

Let me just say that installing Nose Graze’s Tweak Me v2 Theme was one of the best choices I made during this part of the process. Tweak Me has an awesome backbone and gives you an incredible amount of ways to customize the design according to your brand and personal preferences. It’s also super user-friendly.

I also set up Twitter and Instagram accounts, along with a Facebook page and a Google+. I made sure to use my blog name as the handle for all of my social media accounts, and even though I didn’t have professional pictures yet, I chose the same (decent) photo for all of them, so that people would recognize me.

Step 3: Find Communities Within Your Niche and Start Networking!

This is where the magic happens! Networking on social media is one of my favorite things to do. For me, it’s truly the fun part of having a blog. I mean, if I had to pick one 😉

But keep in mind that when I say “networking,” I don’t mean “spamming” or talking to people only in hopes of the conversation ultimately benefitting yourself. That’s simply not my style. Personally, I am all about helping others, even if I get nothing in return from it.

So I filled my feeds with bloggers in my niche and got to work! Very quickly, I was able to grow my Instagram by 400% in only 15 days, and my Pinterest and Twitter followers also started to multiply very quickly.

Basically, I just talk to people. And I promote their stuff. A lot.

Pretty much every time I see somebody tweet about one of their blog posts, I re-tweet it. And every time I read a blog post, I tweet about it and reference the author in my tweet. Like I said before, though, don’t spam people — use a Twitter scheduling tool like Hootsuite so that things don’t get too crazy.

On Instagram, I comment on people’s photos. A lot. And I leave personal, at-least-one-sentence comments. I don’t just say “cool” — I say “Wow, I love that sweater so much. It looks super comfy and perfect for this fall weather!” People appreciate that stuff. And most of the time, they appreciate it so much that they will comment back to you, like a few of your photos, and maybe even follow you back.

Step 4: Start Promoting Your Blog Launch

About two weeks into this master plan of mine, I finally started giving people little hints that I was going to be launching something awesome of my own soon.

I picked a firm date — December 1st (I purposefully picked a date that would be extremely easy for people to remember. I even had multiple people reference it in conversation — like, “Oh yeah, you’re launching on the 1st, right?” YOU WANT THAT).

I added bios to my social media accounts that promised a December 1st launch and described the topics I’d be blogging about. I posted a few pictures on my Instagram that were specifically launch-themed — like a shot of my out-of-control blog binder and pictures of me actively working.

Once my “Coming Soon” page (see a picture of that) was up and running, I added my website link to those accounts as well. Maybe if people just happened to click on the link, they’d just happen to sign up for my newsletter, too! Growing your email list before you start blogging is pretty hard, as you have no incentives for people to subscribe, but even just a few names is better than nothing!

Step 5: Launch that Sucker!!

*phew* Time to breathe a sigh of relief! After four weeks of prepping, planning, and educating myself, it was finally time to open my blog to the public!

I really did need all 30 days it took for me to launch, but actually launching was one of the best feelings ever. I was SO ready to hit that “Publish” button!

But the work isn’t over now! In fact, it’s just beginning.

Those first 4 steps only got you to Day One. So now it’s time to market the heck out of your brand-new blog and get some actual visitors! Post on Facebook groups, celebrate on Twitter and Instagram, and email everyone you know!

If you used a master plan like this one, you’re sure to have tons of new friends coming over to say hi.

But, truly, this 5-step process was so much more complicated and involved that I just made it sound. If you’re about to launch, or are thinking of taking that next step and starting your own blog, you need this comprehensive checklist in order to make sure that you start out on the right foot. First impressions are everything.

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Why I Waited 30 Days to Launch My Blog

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13 Comments on "Why I Waited 30 Days Before Launching My Blog"

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[…] really loved explained exactly why I waited 30 days to launch my blog and the specific step-by-step process I took to make sure an awesome site was ready for you guys to […]

Violeta Nedkova
10 months 10 days ago

Yes, Miranda! Most people are focused on self promoting when in fact they should connect and promote other people. We are all in this together. So glad to have you in my corner. 🙂

Barb Shelton
7 months 19 days ago

The closer I *think* I’m getting to launching my blog, (Honeycomb Oasis.com), the further I seem to actually get from doing it because I only see more (and more, and MORE) that I should be doing! Your article just helped me feel more relaxed about it and more doable! Thank you so much for taking the time to share all that you did, from your heart, your experience, and your expertise!!!!!!!!!!

4 months 11 days ago

So glad I found this. I was going to start my blog/website then hit social media scene. Your tips make perfect sense! A launch, I should know that! I started on Instagram. Glad to see you using your name-I did the same thing. Scary though on the privacy thing. Instagram @gtgdesigns

Reca A\'Shauntae
4 months 10 days ago
Miranda, I have read so many posts from google and pinterest combined about starting your own blog. All the material I have read was okay and yet repetitive. I am not sure what I am looking for when I look up posts about starting a blog. I guess I just want to read and become more knowledgeable from different sources. Let me say this, I haven’t read anything on the same level of your post here. I absolutely love it! It’s a read worth anybody’s time especially if you’re still in the stages of starting a blog just as I… Read more »
2 months 21 days ago

Hi, Miranda This post was exactly what I’ve been looking for! I knew in the back of my head if I want to start a successful blog then I needed to lay some groundwork first but I was really unsure of how to start. So I just need to work on my photography skills and take some great photos to go with my posts. Any tips for a newbie?

2 months 18 days ago

You are absolutely fabulous. Hope you like wordy emails with tons of sarcasm, because I’m so emailing you for a bit of advice in the near future. Thanks so much for being so much help!

2 months 5 days ago

This was very helpful! I’m very often overwhelmed and feel like I’m forgetting something. I hesitate to post things on social media because my blog has not been published so I don’t want to send people to a “coming soon” page. It just feels backwards to me, like I should clean the floors before I invite guests to my dinner party! It’s just not ready yet. But I’m glad to see I’m not alone and I’m not backwards! Thank you for your valuable tips. I’ll be visiting many more of your posts!

Lyssa Michelle
13 days 20 hours ago

Thanks so much for all of the great tips! I’m getting ready to launch and this checklist is awesome!!