A little over a week ago, I officially launched Miranda Nahmias. I was insanely excited to have a successful blog launch and finally be able to share with everybody what I’d been working on for the past 30 days (yes, I did actually spend 30 days on my blog before I went live).
Today, I’m here to talk about exactly how successful the launch was and what you can do to recreate my results for your own blog launch!
How to Accomplish a Successful Blog Launch
Take your time to set up your blog before launching.
Right after I first decided to start this blog, I told myself that I was going to pick a date, and then do everything in my power to prepare myself for a great launch before that date came. So I chose December 1st and got to work.
I set up all the technical stuff, designed my website, came up with a brand concept, established a social media presence, and started getting active in the entrepreneurial communities on Facebook, Twitter, and Instagram.
By the time I finally launched, I was so ready. I’d watched webinars, I’d taken notes, I’d done my research. I’d even built up a small following on social media so that, when it was time to pull back the curtain, there were actually a few people in the audience who were excited to see what I’d created.
If you don’t have a presence before your launch, how are people going to know that your blog is live and why will they want to check it out? Connecting with people beforehand allowed me to truly launch with a bang.
Give your readers something to read!
There were a few pages on my blog that I’d yet to fully finish — like my services and portfolio pages, as well as my collaborate page.
But in order to have a successful blog launch, I did make sure to have a few posts already there for people to read, plus an About Me page, and a working contact form. Basically, you want to have a welcome post, plus 2-5 other posts that showcase the various topics you will be blogging about. And make sure they are of quality content!
You want people to come back again and again, so get them intrigued.
Give at least one of your posts a content upgrade.
Building up your email list is essential if you’re trying to make money as a blogger. And you need to grab those emails right from the start.
Before I even launched, I made sure that I had a MailChimp account set up, and I added a freebie — Everything You Need to Do Before You Launch Your WordPress Blog — to my post explaining why I waited 30 days before launching my blog.
I didn’t get a ton of email signups on launch day, but I would’ve missed out on all of them if I hadn’t had a content upgrade!
Social Media, Social Media, Social Media
The biggest thing that allowed me to have a successful blog launch was how much I made use of social media. I used it a lot on the day of my launch, but I also made good use of it leading up to the launch as well. I posted sneak-peeks of my blog design on Instagram, referenced my launch date on Twitter, and asked questions in Facebook groups.
People knew I was coming, and they couldn’t wait to see what I had to offer.
When December 1st finally rolled around, I was very strategic about promoting myself on social media. I made sure that I had special (branded) graphics created for Twitter, Facebook, and Instagram, and I used the crap out of them. If you’re reading this, then I’m sure you saw that smiling face of mine that I used for my graphic at least once!
Successful Blog Launch Social Media Strategy
I posted about my new blog at the exact time of my launch (11:00am EST) and then had scheduled posts going out every two hours until midnight, all using my launch graphic. I also had tweets going out promoting each specific post I had up.
Using Iconosquare’s analytics feature (paid plans only), I figured out what was the best time to post on that day, and uploaded my graphic at the correct time. My normal Instagram strategy is to post once a day, so I decided not to post more than that even though it was my launch day. I probably could’ve posted multiple times if I’d taken the time to have cool photography ready to go, but I just didn’t end up having time for that.
Facebook, I knew, was going to be my best bet for a lot of click-throughs. I’m in about 10 Facebook groups, and I made use of them all on my launch day.
Usually, when you join a Facebook group, the host allows you to introduce yourself and post a link to your blog. Even though I’d joined some of the groups weeks earlier, I saved up my introduction post and made use of it on December 1st, to let people know about my blog. I also think that a blog launch counts as a “win,” which a lot of Facebook groups allow you to post about, even though, admittedly, it is kind of promotional.
I didn’t want to spam people’s feeds, so starting at 11am, I posted to a Facebook group with an introduction of myself, a link to my new blog, and my launch graphic every 1.5-2 hours. I also changed the wording in each post, because it was really important to me to remain authentic and try to tailer each post depending on which group I was posting in.
I ended up having time to post to almost all of the groups I belong to. The only group that deleted my post as “against the rules” was Caitlin Bacher’s For Love + Money. Which I was fine with! The rest of my posts went really well, and I was super happy with the response I got from everybody. Tons of people congratulated me, which was so awesome. I made sure to let them know how much that meant to me by replying to each and every comment with a personal note, thanking them for their support.
I did have, in the back of my mind, an idea of how many page views I wanted to get on Launch Day. I went with a pretty big goal of 300 views.
At first, things weren’t looking good. By mid-afternoon, I’d only received about 150 page views, and I was ready to accept defeat. I ended up forcing myself not to look at the stats for the rest of the day, until finally I checked again at midnight….
And I’d gotten 428 views!!!!
My original goal, which I thought was pretty far-reaching, ended up being exceeded by almost 50%!
Just in case you’re curious — Facebook was my biggest source of traffic with 141 referrals, Twitter sent 20 people over to me, and Pinterest gave me 2.
I seriously could not have asked for a more successful blog launch. I’m so happy with how everything turned out, and the amazing support I received from everybody. So many people visited or commented or tweeted, and it truly was one of the best days of the entire year for me (probably followed only by the day I got engaged!).