Back in the “old days,” one key to becoming a successful blogger was to publish blog posts as often as humanly possible. Seen in almost every niche, daily blog posts were the norm, and everyone strived to put out something at least once a day. In fact, I ran two of my own previous blogs like this, and definitely did find that my blog views went up a lot on the days I posted vs. the days I did not post.
While some niches still thrive on this idea of publishing a new blog post each day, that is certainly not the only way to do things, and actually might be a huge waste of your time!
All of the tasks that go into creating a new blog post can really add up! Before you know it, you’ve spent a few hours on your latest masterpiece. Let’s take advantage of all that effort you put in!
Spend 60% of your time creating the blog post and 40% of your time promoting it!
For your next new blog post, whip up something awesome. Create some killer graphics, add lots of interesting information, and put the finishing touches on your copy.
Then, promote, promote, promote!
If your new blog post is relevant and intriguing, the momentum it gains from being published will last a long time! Right now, my most popular blog post was published months ago! But because I put a lot of effort into promoting it, it still gains quite a bit of views each day.
Here is Exactly What I Do to to Promote Each New Blog Post:
Schedule it to go live.
I try to create my posts in advance and then schedule them to go out at a certain time each week. Right now, my posting time is Mondays at 6am every week. Because this promotion method is based on building up long-lasting momentum, the actual posting time itself is not that important, in my opinion. Very few of my views come from RSS readers like Bloglovin.
Schedule my tweets.
Each day, I have 16 tweets scheduled using Buffer. On the day that a new blog post goes live, 9 of those tweets will be to promote it. The next day, 7 tweets will be promoting the new blog post. For the remaining 5 days of the week, 2 tweets per day will be scheduled to promote the most recent post.
In a normal day’s tweet schedule, I also send out 1 tweet about an old post, so each post of mine will occasionally be promoted about once every 1-2 months, even if it’s been a long time since it was published.
To help stay on top of this system, we use a Google Sheets spreadsheet to keep track of everything.
Post on my Facebook Biz Page
I don’t always get around to this, but I like to schedule a post on my Facebook biz page about the new blog post as well. I don’t usually boost them or anything, so it doesn’t result in a lot of people seeing it, but I still like to do it if I remember.
Post on Instagram
This rarely ever happens, but it’s still something that I mean to do…post about the new blog post on Instagram! I always make a square graphic for each post anyway, so I should probably remember to actually use them!
If you’re like me and have trouble remembering, this is a great task to assign to a VA (hire my team!).
Share on Pinterest
Pinterest is my bread and butter! This is where the magic truly happens. While most of the other promotional tasks I do after a new blog post goes live only help generate views immediately, Pinterest allows for traffic momentum to build up over time, as a post becomes more and more popular.
For the past few months, Pinterest has been my #1 traffic referrer! If you are struggling to increase your own page views, I highly recommend spending a lot of time building your reach on Pinterest.
When I was first starting out, the free Pinterest Power course from The Lady Boss League was a huge help!
Share on StumbleUpon
Another great source for page views can be StumbleUpon! My experience with this platform is that, typically, one of posts will randomly go “viral” and cause an insane amount of views over the course of a day or two, and then peter out. On a normal day, I get very few views from them, but occasionally it will spike up, so I think it’s worthwhile!
To submit your new blog post, head over to StumbleUpon’s submit page and fill out the short form. I also recommend adding a StumbleUpon button to your social media share area for each blog post. This will encourage other people to share your post as well, which can greatly impact whether or not it will go “viral.”
One important thing to keep in mind when using StumbleUpon is that it does not like for you to only submit your own stuff. I have the StumbleUpon Chrome browser extension downloaded so that I remember to use it when I am on other sites, so that my submission ratio stays around 20:1.
Add Links to Facebook Group Threads
This is another great source of page views for me! I belong to quite a few Facebook groups, and participate in some daily/weekly threads in which you are allowed to submit links to your blog posts. It’s common courtesy to click on other links while you are there, so everybody ends up with a few views.
I love this resource from Suzi @ Start a Mom Blog, who has a spreadsheet on all of the promo days for over 40 different Facebook groups!
The key to generating lots of page views to your blog is to keep promoting your old posts! You worked hard on them — don’t let them die. Direct people to relevant posts if they ask you a question, schedule some tweets for a post that’s a few months old, and keep pinning and re-pinning those graphics to Pinterest!